This book provides the new product manager several dozen tools and charts that they need to get them started. For experienced product managers, Dver offers some very interesting perspectives on processes that they might not have thought through completely. The style of the book is written as a good mentor, providing do's and don't within the context of each task definition. If you only have room for a few professional books,
Software Product Management Essentials would be one to have on the shelf.
—Therese Padilla, Co-founder
Association of International Product Marketing and Management (AIPMM)
Product management professionals spend many years refining their craft and sharpening the tools of their trade.
Software Product Management Essentials' emphasis on the importance of understanding key processes and the use of practical tools provides an essential head start for the on-time delivery of quality software products.
—Michael J. Salerno, President
Boston Product Management Association (www.bostonproducts.org)
Software Product Management Essentials is unique in its focus on survival techniques for product managers at small- to mid-sized companies. As an added bonus, Alyssa Dver has not been afraid to demystify what it takes to be a successful international product manager. It is essential reading for any new product manager with international responsibilities.
—Rebecca Ray, Global Business Editor
The Localization Industry Standards Association (LISA)
A solid treatise on product management techniques and practices, the majority of which are applicable well beyond just software product management. This is a good reference book for product managers in any type of business to read and keep on their
—Bill Ausura, NPDP, President of the NY/NJ Chapter of the
Product Development and Management Association
Product & Portfolio Professionals consulting. Former Director of Product Management and Product Marketing Practices,
The perfect primer for the newbie, the required reference resource for the
pro—if you're a product manager, you must have this book.
—Cliff Conneighton, Chairman
Author, Venture Management Handbook
This book gets right to the point in helping product managers of smaller software companies understand what they need to do, when they need to do it, and how, to get their jobs done. It also lays the foundation for their professional development as they enable their companies to achieve marketplace
—Steven Haines, Founder and President
Sequent Learning Networks
The job of product management often appears overwhelming. Alyssa Dver's book helps the new product manager know where to begin and gives specific tools to make the new product manager productive quickly.
Designed for small to mid-sized companies, Dver introduces the broad scope of product management in an easily readable format. The book also provides the most commonly used templates so that readers will not have to "reinvent the wheel."
Software Product Management Essentials is filled with practical advice from an author who has clearly succeeded in the
Pragmatic Marketing (www.pragmaticmarketing.com)
This book very nicely bridges the gap between the important principles of product management and the very essential day-to-day tasks that practicing software product managers must
—Shimon Shmueli, President
Washington DC Chapter of PDMA
In a crucial business and technical area such as Product Management, it is imperative that there are quality resources such as the book,
Software Product Management Essentials. The book is an easy to read, hands-on look at the activities involved in being a successful product manager. Readers will truly appreciate the wisdom in the book to help make them efficient and effective. This is a must-read for any software product manager, new and old, who wants to ensure that they are doing the best possible
—Jacques Murphy, Editor
Product Management Challenges newsletter
While there are few
things as uncommon as common sense, one of those is insight.
Dver's work delivers both. Steeped in insight that can only be
gained from the fire of front-line experience, Software Product Management
Essentials belongs on the desk of everyone whose success
depends on delivering software products with quality, efficiency
—Peter Fingar, Author
The Death of 'E' and the Birth of the Real New Economy
Alyssa Dver's new book, Software Product
long-overdue compendium on one of the most important and misunderstood
functions within any technology company. When JTBN adds Special Interest
Groups (SIGs) this should be required reading for everyone regardless of
functional area. Colleges should take note and offer a course based on this.
Founder HTMP, Executive Committee
Jewish Technology Business Network
Having been a CEO for many years at small and mid-sized software companies,
I wish I could have provided to all my Product Managers such a source of
information. Software Product Management Essentials provides an excellent
set of processes, templates, and insights into the many aspects of product
management. It will be a life saver for new Product Managers and even
veteran Product Managers will find many helpful hints to make them more
productive and effective.
—Marco A. Emrich, CEO & President
Dver makes it abundantly clear to her target readers that the path to market leadership begins with
product management. The book gives product managers a great perspective on the persona, skills, and bandwidth required to keep the
product management function in a leadership position within the organization.
—John Mansour, President
Software Product Management Essentials is a hands-on guide. Written from a day-in-the-life perspective, the book is loaded with tips, case studies, and methodologies for best practices. It is instrumental and informative especially for those new Product Managers in small to mid-sized companies, but also recommended for those considering the field, who are seeking a snapshot. It is useful for experienced Product Managers, as well.Critical topics include the product delivery process, beta testing, launching a software product, software pricing and the product manager's pinnacle role in these processes. Also covered, how Product Managers successfully expand their products to the global market. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, beta test.
—Association for Women in Computing
Software Product Management Essentials: A practical guide for small and mid-sized companies by Alyssa S. Dver is one of those uncommon books that knows its audience and delivers on the title’s promise. It is a welcomed new book on the profession, containing a rich collection of product management wisdom: each chapter provides a compendium of what to consider before embarking on a product management task, be it requirements gathering, beta testing, or launching the product. Further, Dver’s delivers her insight in a remarkably light package of only 140 pages of text, an easy read for any cross-country flight.
One of the book’s highlights is Dver’s explanation of the development process, managing requirements and the product delivery process. These three chapters comprise a full third of Software Product Management Essentials and present the reader with a full methodology. Dver outlines the Base Level Integration Process (BLIP). Product managers always balance three competing objectives: features, time to deliver, and quality. BLIP trades off features to remain on a regular and predictable release cycle with high quality. The BLIP cycles overlap, so as the integration phase of one cycle completes, the planning phase of the next cycle begins. A main benefit being that when a feature misses the current release, it can be scheduled for the next release in three to four months. Dver supplements this and the other sections with forty-three pages of templates in nine appendices making it easy for any reader to implement the author’s detailed framework.
The chapters on Product Launch, Product Marketing, and Pricing focus more on what than how to. They function almost as a checklist to ensure you have not missed anything in the process. But readers requiring in-depth explanation of these areas should consult texts devoted to those topics. Dver recommends a number of these texts at the end of the book under “Suggested Readings.”
Software Product Management Essentials ends with a wonderful chapter on “Going International.” Dver demystifies the challenge of taking your product abroad. She covers the difference between Internationalization, Localization, and Globalization. In addition to explaining the engineering and design challenges, the author offers plenty of practical advice on how to distribute, market, sell, and support your product in overseas markets.
Dver is a pithy writer, a rare trait among authors. Throughout the book, I wanted to read a case study or a short example from her professional experience. But true to the title, this book is about the essentials and does not waste words on stories to illustrate the lessons. Dver has created a handbook for product managers. There is no epilogue or conclusion. Each chapter stands on its own and is packed with an incredible amount of practical advice. For the novice product manager, Software Product Management Essentials is a great place to start. For the experienced product manager, it is a great reference text to review as you move through the development and release of your product.
—Silicon Valley Product Management Association (SVPMA)
Alyssa's book accurately portrays the product
management process used in small software companies. It represents
an excellent reference for both beginning product managers as well
as 20 year veterans. Product management, like
most formal disciplines, has evolved its own set of theories, best
practices, and tongue twisting acronyms. Most of these are
attempts to scientify
[my word] common sense and any number of books can be found
that will push one or another methodology. Alyssa's is the
first book I've seen that just tells you what to do. Although
she introduces the reader to various product management
methodologies, she neither beats the reader over the head
with these nor religiously follows any one. She
provides step-by-step processes that speak to the real life tasks
that must be performed by a product manager and his/her team.
The book aptly illustrates that product management is merely a
process, and not a very complex one at that. What makes
a great product manager is deep knowledge of the subject,
attention to detail, excellent verbal and written communication
skills, team building and leadership skills, an ability
to manage time, and a strong affinity for quality
results. In short, ownership of the product and the process.
Lambert, Director of Product Management
Timetrade Systems, Inc.
Concise, Excellent Appendix, June 15, 2003
Reviewer: A reader from
book is easy to read i.e. it's written in plain English. It offers
practical advice and the Appendix items are spot on. If only this
book had been published 2-3 years ago.