ABOUT the AUTHOR

ALYSSA S. DVER is Vice President and Chief Marketing Officer of SEDONA Corporation where she is responsible for Business Development, Marketing, Product Management and Customer Care. Prior to joining SEDONA, Dver was the founder of Lead Factory Inc., a Web-based lead management solution, where she conceptualized and led the company to develop a patent- pending product. She has executive management experience with start- ups, as well as with large companies, including Empresa Inc., CenterLine Software, Cincom Systems and Digital Equipment Corporation. She has held positions with worldwide responsibilities, based domestically as well as overseas.

Ms. Dver also writes special sections for BusinessWeek on topics including the Real Time Enterprise (RTE) and Customer Relationship Management (CRM). She has been published in several journals including ABA Bank Marketing, CRMCommunity.com, AFP Exchange, CUNA Magazine and Sales- Advertising-Marketing (SAM) Magazine. She is frequently quoted in the media and is a requested speaker at trade conferences, professional associations, business schools and customer events and has been featured on American Airlines’ in-flight audio program. 

Dver teaches software Product Management and related topics at Boston-area business schools and she provides business consulting to small and mid-sized companies. Ms. Dver graduated from the Wharton School, University of Pennsylvania with a major in Marketing.